Here's What to Do if Your Home Isn't Selling

  • September 23, 2015

It’s not uncommon for a home to sit on the market for longer than you had hoped. While you see a fast-selling property, others seem to barely glance over. What can you do to help move the process along and increase interest in your home?
Talk to Your Realtor – Your concern may be unnecessary. Talk to your Realtor for deeper insight into the market and a clearer explanation as to why your property might be sitting longer than you had hoped or anticipated. The answer might be much more involved than people simply not being interested.
Retake Pictures – Have you posted pictures that are dark or grainy? Retake the photos highlighting key features of the property. Ensure there is plenty of lighting or turn on lights to brighten up the images. New images alone could draw more interest.
Consider Lowering the Price – Depending on the stage of the market, time of year, recent and local sales, and other conditions, if you are anxious to sell, lowering the asking price might be an option. Again, talk to your Realtor if this is right for you and your financial situation.
Revamp Listing – Those searching for a home might have seen your listing but were not drawn in. Revamp your home’s description with new content or highlighting features you might have left off the first time. A reworded listing could attract potential buyers if the original failed to grab their attention.
Clean and Minimize – Have you held Open Houses but no offers followed? Take time to look at your home from an outsider’s point of view. Is it cluttered or too personal? Clean up and minimize each room. Remove extra furniture, pictures, and items that could distract from the home’s structure and architecture. Keeping your home decorated minimally and neutrally will allow viewers to picture their own possessions in the home and how life would look if they lived there.
Remember to be patient and not make any rash decisions while selling your home. It can be frustrating if your home sits longer than you had intended but be sure to consult with a professional before making changes or doing something that could further hurt your chances of selling quickly. With a market that is always fluctuating, buying and selling fluctuate right along with it. Follow these tips to help move the process along if it is right for you and your situation.

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